Reports in the Dashboard

Campaign Overview

• Post Types
• Social Reach
• Participant Tier
• Captured Audience Over Time

Return on Investment

• Earned Media Value
• Cost and Return Over Time
• Total Payouts by Tier
• Average Payout per Tier
• Return on Investment by Influencer

Content & Engagements

• Post Types
• Content Over Time
• Engagements
• Over Time
• Network
• Tier
• Tier Avg
• % by Tier
• Reach and Impression Over Time
• Posts per Creator
• Most Engaging Posts

Creators

• Social Reach
• Participant Gender
• Participant Tier
• Invitation Stats
• Invites Accepted
• Invites sent to Previously Activated Influencer
• % Previously Activated Influencer Accepts
• % New Influencer Accepts
• % of Previously Activated Influencers out of all Accepted Invitations
• Activated Creators and Engagements

Audience

• Captured Audience Over Time
• Reach by Tier
• Average Reach by Tier
• Audience
• Gender
• Age
• Affinity
• Most Engaging Affinity,
• % of engagements by users with a particular affinity
• Most Effective Affinites,
• % chance a user with a particular affinity engaged with the content (vertical engagements)
• Top Countries
• Top Cities