Reports in the Dashboard
Campaign Overview
- Post Types
- Social Reach
- Participant Tier
- Captured Audience Over Time
Return on Investment
- Earned Media Value
- Cost and Return Over Time
- Total Payouts by Tier
- Average Payout per Tier
- Return on Investment by Influencer
Content & Engagements
- Post Types
- Content Over Time
- Engagements
- Over Time
- Network
- Tier
- Tier Avg
- % by Tier
- Reach and Impression Over Time
- Posts per Creator
- Most Engaging Posts
Creators
- Social Reach
- Participant Gender
- Participant Tier
- Invitation Stats
- Invites Accepted
- Invites sent to Previously Activated Influencer
- % Previously Activated Influencer Accepts
- % New Influencer Accepts
- % of Previously Activated Influencers out of all Accepted Invitations
- Activated Creators and Engagements
Audience
- Captured Audience Over Time
- Reach by Tier
- Average Reach by Tier
- Audience
- Gender
- Age
- Affinity
- Most Engaging Affinity,
- % of engagements by users with a particular affinity
- Most Effective Affinites,
- % chance a user with a particular affinity engaged with the content (vertical engagements)
- Top Countries
- Top Cities
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