Content Management & Reporting

Reports in the Dashboard

Campaign Overview

  • Post Types
  • Social Reach
  • Participant Tier
  • Captured Audience Over Time

 

Return on Investment

  • Earned Media Value
  • Cost and Return Over Time
  • Total Payouts by Tier
  • Average Payout per Tier
  • Return on Investment by Influencer

 

Content & Engagements

  • Post Types
  • Content Over Time
  • Engagements
    • Over Time
    • Network
    • Tier
    • Tier Avg
    • % by Tier
  • Reach and Impression Over Time
  • Posts per Creator
  • Most Engaging Posts

Creators

  • Social Reach
  • Participant Gender
  • Participant Tier
  • Invitation Stats
    • Invites Accepted
    • Invites sent to Previously Activated Influencer
    • % Previously Activated Influencer Accepts
    • % New Influencer Accepts
    • % of Previously Activated Influencers out of all Accepted Invitations
  • Activated Creators and Engagements

 

Audience

  • Captured Audience Over Time
  • Reach by Tier
  • Average Reach by Tier
  • Audience
    • Gender
    • Age
    • Affinity
  • Most Engaging Affinity,
    • % of engagements by users with a particular affinity
  • Most Effective Affinites,
    • % chance a user with a particular affinity engaged with the content (vertical engagements)
  • Top Countries
  • Top Cities