The Audience tab of a Campaign Report presents metrics not about your creators, but about their audiences. The Audience Report analyzes the audiences of all creators who have accepted the Campaign invitation and submitted content.
Audience Reporting is a statistical analysis -- many campaigns have audience reach in the millions, and it's not possible to gather metrics for many millions of followers. However, audience reports will typically combine data from thousands of followers on Twitter, Instagram, and Blogs.
Audience Analysis Explained
This chart shows the categories that the audience discusses most often.
The relative breakdown of the audience's gender.
This chart displays the relationship status of audience members.
This chart displays the relative percentages of the audience members' parenthood status -- whether they have children, are pregnant, or not.
This chart breaks down the average household income and purchasing power of the audience.
This chart shows the breakdown of age ranges of the audience.
This chart shows the percentage of followers that are genuine -- real accounts following your creators -- versus the percentage of followers that are suspected to be fake, bots, or clickfarm followers.
This chart shows the breakdown of the audience's Race or Ethnicity.
The Top Interests chart shows the topics that the audience is most interested in. It is similar to Content Category, with the distinction that Interests can be much narrower than Content Categories.
The Top Mentions chart is an interactive chart that lets you explore the different specific items that the audience is talking about. Use the icons at the top-right of the chart to enable or disable categories. The categories are: Mentioned Titles (ie, books, movies, etc), Mentioned Brands or Companies, Mentioned People (at-mentions, or celebrity names), Mentioned Events (like Christmas or New Years), Mentioned Products, Mentioned Locations, and Mentioned Hashtags.