Influencer Recruiting & Discovery

Rating Influencers

Scoring and rating influencers is a feature of our Lists (/hc/en-us/articles/115000276593) system, which helps you keep influencers organized. Influencers are scored per list, which allows you to rate someone a "3" on one list but a "5" on a different one -- this is useful when you have different lists that serve different purposes, like candidates for street style campaigns versus candidates for high fashion campaigns. Scores are averaged for an influencer on a list, so if you rate an influen...

User Detail View

As you browse through your available users in the dashboard you can easily access their full profile, also known as the User Detail View. This will tell you everything you need to know about a particular influencer including their personal bio, social reach, posts, campaign participation, social activity, stats and much more. You can access user detail views from a few different places in the Users section of your brand's dashboard: - Users Dashboard - My Creators - Discover Find ...

Recruiting Pipelines

Recruiting Pipelines are a new tool we built to help recruit influencers for brands. How does it work? Administrators can import an Excel spreadsheet of influencers from any source, and we will pull demographic and content information from their social sites to populate a dashboard. From this point, you can manage the recruitment workflow by rating influencers and tracking/sorting/filtering by their statuses, invitations, and responses. As you ‘like’ and ‘dislike’ candidates, Recruiting Pip...

Activated Users

Activated Users are those who have been added into the campaign management (/hc/en-us/articles/115000295493) dashboard. Any user that you wish to invite must first be activated into the campaign. To see all of your activated users simply visit the Users Dashboard (/hc/en-us/articles/115000312614) and click Activated Creators in the submenu: When visiting this page, the default view is a table of all of your Activated Creators. You will notice at the top right hands corner the same options for ...

Quickstart: Importing Influencers and Activating Them

Want to get started by importing influencers from a spreadsheet and then activating them into a campaign? Follow this quickstart guide! - First, follow the instructions in How to Import Users from a Spreadsheet. (https://support.tid.al/how-to-import-users-from-a-spreadsheet) - Next, create your campaign with all the appropriate settings. - It's a good idea to enable the Add "Complete Profile" Step in your campaign settings (in the Logistics pane). This will force your imported users ...

Users Dashboard

The Users Dashboard is where you can view, recruit and organize influencers for your brand's entire channel. This section is not specific to any particular campaign, but rather a place to access information about any user that has ever worked with you. In the top navigation you will find the following choices: - My Creators (default view, explained below) - Recruit (https://support.tid.al/hc/en-us/articles/360019478274) (find new influencers to work with) - Lists (http://364141.hs-sites...

Owned Users

Owned Users are influencers and other user accounts that have interacted with your channel. These are users that you've imported (by uploading a CSV or TSV file) or users that signed up through your branded Influencer Hub. To view your Owned Users, visit the Users dashboard and click the magnifying glass icon in the top right corner of the table to view the filtering options. In the "Filter by" section, click the List dropdown and select the list titled "Owned Creators Only": You can view...

Lists

Lists are used to manage and organize influencers that you wish to use for your campaign. Whenever you create a new campaign, you will initially be asked to either create a new user list or attach an existing one. You can think of a list as the actual link between your campaign and the influencers that you would like to participate in it. There are 2 kinds of lists, which are Manual Lists and Smart Lists. Manual lists are those you build from scratch by selecting particular users that you are i...

Discovering Influencers

Now that you're ready to begin your campaign, you'll need the right influencers for the project. The next step is to discover which influencers you would like to work with. To discover users, log into your dashboard and click "Users" in the main menu and click Discover in the sub-menu: Scroll through the users to find influencers or use one of the search widgets on the right side of the page: To select an influencer, just select the checkbox to the left of their profile picture. Once you h...

Creating Users Manually

In most cases, it's best to avoid creating users manually and instead to direct the user to sign up at your brand's Influencer hub dashboard. For example, if you typically log in to your management dashboard at https://mybrand.tid.al/manage, you can simply send a link to https://mybrand.tid.al/contribute to the intended user and let them sign up themselves! Once they sign up they will automatically appear in your My Creators listing. Encouraging users to create and manage their own accounts ens...

How to Import Users from a Spreadsheet

Sometimes you need to import lots of influencers from spreadsheets. Fortunately, the Tidal Labs platform makes this easy to do, as long as a few conditions are met. Import Requirements: - Every imported user must have a name and a unique email address, at minimum. - You can only import users into a List (https://support.tid.al/lists) - You can only import from Microsoft Excel Workbooks (.xlsx files) - Your spreadsheet must have exactly one Header row with the titles of the column...