Campaign Reporting

Impression and Engagement Stats

This article describes the specific impression, reach, and engagement types, organized by social network or content source, that our campaign reporting system captures. Hosted CMS These statistics only apply if the post was published to a property hosted on the CreatorPlatform CMS. - Tidal Hits Count - Impression - the number of pageviews for the post on the hosted CMS - Tidal Votes Count - Engagement - the number of "votes" (if applicable) on the post Blog Posts - Blog ...

Creators

The Creators tab identifies the demographics of the creators who participated in the campaign, the invitation acceptance rate by influencers, and the engagements by the platform for each influencer. The demographic pie charts provide information on social reach by platform, the participant genders, and tier composition. The invitation statistics, in order from left to right, show the likelihood percent of different groups of creators accepting this campaign invitation in comparison to other ca...

Reporting

The Reporting section of the dashboard is where you can find a wealth of data about the performance of your brand and all associated campaigns. Be sure to take some time to familiarize yourself with all of the various charts, graphs and tables available in this section. The default view for Reporting is Influencer Analysis which provides statistics for all of the users in your brand's channel. Here you can learn about their total reach / engagement in the various social media outlets, demograph...

Campaign Report

The Campaign Report page is where you will find all the data and statistics related to the performance of your campaign. You can find this page by clicking "Stats" in the submenu of your campaign's dashboard: At the top of the Campaign Report will be a brief summary including the campaign name, start & end dates, and the date the report was generated: Just below the report summary you will find an array of interactive charts that provide detail about your campaign's performance: The Most E...

Engaging vs Effective Affinities

Under the "Audience" tab in your Campaign Reports, you'll see two charts labeled "Most Engaging Affinities" and "Most Effective Affinities". How are these calculated and what are the differences between the two? Every Twitter and Instagram account we encounter is analyzed and given a list of affinities -- these are topics that the user talks about and engages with on a regular basis. When you run a campaign, your creators submit content to Instagram and Twitter and their audiences engage with...

Return on Investment

In the Return on Investment tab you can see your Estimated Media Value (EMV), Cost and Return over Time and ROI by individual influencers. All brands prioritize slightly different metrics and so our dashboard enables you to customize the parameters that the EMV is measured by. Select the three horizontal bar icon next to the download icon in the top right. When you click into "Customize EMV Parameters" a drop down menu of options will appear where you can increase and decrease the value of spec...

Audience Reporting

The Audience tab of a Campaign Report presents metrics not about your creators, but about their audiences. The Audience Report analyzes the audiences of all creators who have accepted the Campaign invitation and submitted content. Audience Reporting is a statistical analysis -- many campaigns have audience reach in the millions, and it's not possible to gather metrics for many millions of followers. However, audience reports will typically combine data from thousands of followers on Twitter, In...

Reporting back on results

Your dashboard's Reporting page includes a wealth of charts and information to help you understand the performance of your campaigns. You can access this page by clicking on the Reporting icon in the left-hand navigation. Influencer Analysis This section has several charts that provide insight into who your creators are and how they perform across your campaigns. You can see stats about your creators such as their reach, percent of engagement, their ages, the average rates that they charge...

Exporting Campaign Reports and Data

There are three ways campaign data can be exported from the system: - Export Campaign Report Excel File (or tab-separated values) - Export Campaign Report Powerpoint File - Export Campaign Activations Data The first two export types both involve campaign report data, that is, the final statistics and metrics from your campaign. The Campaign Activations data export, on the other hand, exports the full metadata related to activations and their current status in a campaign. You can f...

Content & Engagements

Content and Engagements are reviewed from various angles in this tab: - Post types - Content Over Time - Engagements Over Time - Reach and Impressions Over Time - Posts Per Creator Each graph provides specific quantified information when you hover your cursor over the graphs. For example, in the Reach and Impressions Over Time graph, the placement cursor will prompt the exact date that the data was collected on and the numerical values of the reach achieved on each platform. Thi...

Campaign Reporting Overview

The Creator Exchange dashboard is able to review, recap and process data from your campaign in many different ways. All of the data collected over the duration of your campaign is captured and reported in four main categories: Return on Investment (http://364141.hs-sites.com/knowledge/return-on-investment), Content & Engagements (http://364141.hs-sites.com/knowledge/content-engagements), Creators (http://364141.hs-sites.com/knowledge/creators) and Audience (https://support.tid.al/hc/en-us/articl...