Reporting 101

The Reporting section of the dashboard includes a wealth of charts and information to help you understand the performance of your campaigns. You can access this page by clicking on the Reporting icon reporting-icon in the left-hand navigation.

Influencer Analysis

The default view for Reporting is Influencer Analysis which provides statistics for all of the users in your brand's channel. Here you can learn about their total reach / engagement in the various social media outlets, demographic information and much more. To filter your users by a particular list you can use the large white dropdown at the top of the page:

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Campaign Analysis

Select Campaign Analysis in the top navigation bar to see all the stats related to your campaigns and their performance, and it is split up into 5 different sections: Campaign OverviewReturn on InvestmentContent & EngagementsCreatorsAudience

Payments Ledger

Select Payments Ledger in the top navigation bar to see a detailed breakdown of all the influencer payments that have been made. Like the other reporting pages, you can see this data for all campaigns or for any individual campaign using the dropdown in the top navigation:

By default, the ledger will display payments for all of your brand's campaigns but it can easily be filtered using the campaign dropdown at the top:

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You can also apply additional filters, choose which columns to display, or export the ledger as an Excel document using the tools on the right side of the page:

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